Last week I decided on creating a brand new drink for the branding project. This week I will begin researching other drinks such as names, the dates that they were created, packaging, the type of drink and what branding agency worked on the logos and packaging if that information is accessible.  Once I have completed this research I will start coming up with my own drink as well as the name I will use, the type of drink that it will be as well as the packaging and the target market.

I will also research further into other drinks and direct competitors based on what drink I decide on making. I will also look for the same information as what I have come up with for my drink such as the name, type of drink, packaging and target market.

This week I will also print the first draft of the magazine to check through and fix any mistakes that may be present.